Logo
Design
A logo has to survive being shrunk to a favicon, embroidered on a shirt, and cut in vinyl for a window. We design for those first and the pretty presentation second.
What's included
Everything
you get
Concepts
Three directions, each genuinely different. Not one idea in three colours.
Refinement
Rounds on the direction you pick, down to the curve.
Full lockups
Horizontal, stacked, icon-only, and a one-colour version that still reads.
Colour & type
Palette with hex, RGB, CMYK and Pantone, plus the typefaces that go with it.
Every file format
SVG, PNG, JPG, PDF, EPS. Print-ready and web-ready, organised.
Usage guide
Clear spacing, minimum sizes, and what not to do to it.
Process
How
it runs
-
01
Brief
What it goes on, who sees it, and what the last logo got wrong.
-
02
Concepts
Three directions shown in context — on a sign, a shirt, a phone.
-
03
Refine
You pick one. We sharpen it.
-
04
Package
Every file, in folders that make sense, plus the usage guide.
What you
walk away with
- Final logo in every format and lockup
- Colour palette with print and screen values
- Typeface pairing
- One-page usage guide
- Favicon and social profile crops
This is
for you if
- Your logo was made in Word, or by a cousin, or in 2009
- You can't find the original file
- You're rebranding and need it to hold up in print and on screen
Questions
Common
questions
What file formats do I get?
SVG, PNG, JPG, PDF and EPS, organised into folders, plus horizontal, stacked and icon-only lockups and a one-colour version.
Will it work for signage and embroidery?
That is what we design for first. Every mark is checked at favicon size, in one colour, and cut as vinyl before it is signed off.
I have a logo but lost the original file. Can you help?
Usually yes — we can redraw it as clean vector art from whatever you still have, and you own the files afterwards.
Pairs well with
Let's cut
the fluff
Tell us what you're trying to grow. We'll tell you the simplest way to get there — and what it costs.
[email protected]