Brand
Strategy
Strategy sounds expensive and vague. Ours isn't. It's a short written answer to three questions: who you're for, what you actually do better, and how you say it in a sentence.
What's included
Everything
you get
Positioning
Where you sit against the other options your customer is weighing, in plain language.
Audience
Who's actually paying you — not who you wish was.
Message hierarchy
The one line, the three supporting points, the proof. Reusable everywhere.
Tone
How you sound written down, with examples of what to write and what to avoid.
Naming help
For products, packages or services, if you need it.
Rollout notes
Where each message goes: site, socials, ads, signage, van, invoice footer.
Process
How
it runs
-
01
Interview
Time with you and, ideally, a couple of your customers.
-
02
Audit
Your site, socials and reviews, plus the competitors you actually lose to.
-
03
Draft
A short strategy document. Short on purpose — you have to be able to use it.
-
04
Walkthrough
We go through it together and adjust anything that doesn't sound like you.
What you
walk away with
- A written brand strategy you can hand to anyone
- Positioning statement and message hierarchy
- Tone-of-voice guide with real examples
- Competitor snapshot
- A rollout checklist
This is
for you if
- You explain what you do differently every time you're asked
- Your marketing looks fine but nothing sticks
- You're about to invest in a site or ads and want the message right first
Questions
Common
questions
Is brand strategy not just a logo?
No. A logo is what you look like; strategy is what you say and who you say it to. The logo comes after, and it comes out better for having the strategy first.
What do I actually receive?
A short written document: positioning, the audience, a message hierarchy you can reuse everywhere, a tone guide with examples, and a competitor snapshot.
Do I need this if I already have customers?
Often that is exactly when it helps. If you cannot explain what you do the same way twice, your marketing is working harder than it needs to.
Pairs well with
Let's cut
the fluff
Tell us what you're trying to grow. We'll tell you the simplest way to get there — and what it costs.
[email protected]