Meta &
Google Ads
Ad spend disappears fast when the targeting is loose and the creative is weak. We keep the radius tight, the message clear, and we tell you plainly what came back.
What's included
Everything
you get
Account setup
Built properly from the start, or cleaned up if it already exists.
Tracking
Pixel, conversions API and Google tags installed and verified — so the numbers are real.
Creative
Ad-specific visuals and copy. Several variants, tested against each other.
Local targeting
Radius, demographics and intent tuned for Southern Ontario, not a national spray.
Search & social
Google for people already looking, Meta for people who don't know you yet.
Reporting
Spend, cost per lead, and what actually converted. No vanity metrics.
Process
How
it runs
-
01
Audit
What you've spent, what it returned, and whether the tracking told the truth.
-
02
Build
Campaign structure, audiences, creative and tracking, launched together.
-
03
Optimise
Kill what's losing, scale what's working.
-
04
Report
In plain language, with the next recommendation.
What you
walk away with
- Configured ad accounts and tracking
- Campaign structure and audiences
- Ad creative and copy variants
- Ongoing optimisation
- A performance report
This is
for you if
- You boosted posts and can't tell if it did anything
- Someone ran your ads before and you never saw a report
- You have a good offer and want more people in front of it
Questions
Common
questions
How much should I spend?
That depends on your margins and your radius, and we would rather look at both before naming a number. What matters more is that tracking is right, so you can see what came back.
Meta or Google?
Google reaches people already looking for what you sell. Meta reaches people who do not know you yet. Which comes first depends on whether demand already exists.
I boosted posts before and nothing happened. Why?
Boosting optimises for engagement, not enquiries, and it usually runs without conversion tracking — so there is no way to tell what worked. A proper campaign fixes both.
Pairs well with
Let's cut
the fluff
Tell us what you're trying to grow. We'll tell you the simplest way to get there — and what it costs.
[email protected]